Our Team

Masturah Muwanga is the Creative Director of Lux Linus. Born in Uganda and based in Zurich since she married her Polish husband in 2017. Having graduated in Hong Kong with a degree in Design, she moved back to Uganda to start her label named Turah that she had launched after graduation. Having to uproot her life and move to Europe, the brand was paused due to the challenges of moving countries.

There, Turah was faced with a tough decision to start over in a new place. That came with cultural shocks, growing pains of being away from familiarity, manoeuvring marriage in a different culture than her upbringing. She made a decision to slowly assimilate herself into her new environment by not immediately launching or continuing a fashion brand on fresh territory. Her day to day activities led her to the fashion sustainable community, where she dove deep into the world of upcycling while getting her footing in Switzerland. There, She grew her community using social media, blogposts and received recognition and also networked with many people in Fashion Revolution Switzerland that enhanced her knowledge and passion for ecofriendly fashion. 

For five years, Turah dedicated time and effort into upcycling with beofre and after posts on social media, weekly ecofriendly fashion blogposts, attending fashion revolution events and being part of the community. With the strong conviction that to her, design should be sustainable if it is solving a problem. This conviction was true to her upcycling rationale, that to her, upcycling is a way to reduce textile waste, and also remind consumers of their consumer behaviour and attitudes towards what they wear.

Having had a degree in International relations before doing a Degree in Fashion, this shaped Turah's ability to connect social issues like fashion and how they are played out on a larger scale, economically and politically. To her, ignoring a large scale of the problem, where big corporations are immensely guilty for having higher than normal waste levels in terms of textile, and yet the same textiles with mostly low quality, make it to third-world countries like Uganda, where I come from. Fairly, why should Uganda have to save these corporations by allowing textile waste in form of secondhand donations from the first world? This facts did not sit well with her as while Africans have to suppress their creative potential and growth because their markets are flooded with fast fashion waste. As a designer, learning these uncomfortable unfair facts about both her worlds, that is Switzerland and Uganda, there was need to withdraw and understand what her role was in this dynamic. Turah learnt that her efforts of reducing textile waste through upcycling were actually also suffocating her growth and creative expression, as upcycling is always a hit and miss, since you are reconstructing a design of another designer.

With all the experience and knowledge on fashion sustainability, Turah paused and decided to focus on elements of sustainability that will ensure long term solutions like biodegradability of the garment. This led her research to fabrics, where she discovered that fabrics have frequencies, and that the biodegradable fabrics have the highest frequencies in comparison to non biodegradable ones. This drove her extensive research on linen and its beautiful environmental properties. 

In the meantime, she also dedicated time during this transition to learn new fashion systems that are going to shape the future of fashion sustainability. Gaining knowledge on programs like CLO 3D, STYLE 3D and BLENDER, she found a way to control production by using avatars to simulate human bodies of different sizes, the process also enables viewing of the design before it can be produced. This gives the designers the upper hand in knowing what the consumers actually like. It also reduces the chances of the consumer buying something they might not wear due to silhouette differences. 

Combining all the above factors, Turah was able to redefine her values of fashion and sustainability and how she as designer will contribute to the fashion space. Hence the creation of Lux Linus. A futuristics fashion brand that uses forward technology to create a healthy sustainable symbiosis between the consumer and the producer. And by using linen as the main brand fabric, the promise of sustainability is certainly fulfilled through the end of the garment, which will decompose after years of use. With her African heritage that she proudlyd carries with her, the brand is inspired by deep meaningful concepts that are redefined by fashion, by this, Lux Linus was born.

She also dived into digital fashion that enabled her to incorporate forward thinking in fashion to foster sustainable change in creation. She has gained a lot of experience in the past years with programs like Blender and Clo 3d. These programs are ground breaking technology that will foster big changes in fashion for the future. The creative director combined all these factors to create a unique sustainable brand that is known as Lux Linus.