Cost per Wear

What is Cost per wear?

In eco-friendly, slow fashion, there is a concept known as CPW which is put into consideration when a garment is being produced or purchased. This is the price or the cost of a garment every time you wear it. To make it easy, that if you buy an outfit, the number of times you wear it determines its CPW. That is, it is clear that the more expensive something is the more likely a person to wear it and hence the number of times won become many and cheaper in the long run. Therefore it is safe to say that the more expensive an item or garment is, the lower the CPW and the cheaper an outfit is, the higher the CPW.

Explanation

In order to calculate a garments CPW, we shall need to divide the price of the garment by the number of wears. Then we get the CPW, from this one can tell that fast fashion items have a really high CPW because the cost to own it or even wear it is high. This is because the fast fashion Item will perhaps be made of really cheap fabric, and this makes the owner wear it a couple of times before it is rendered old and useless. Yet if we look at the more expensive garment, which many of them have neutral colours, allowing the owner to be versatile and wear them as many times as possible without them getting worn out or even “out of fashion” since most eco- friendly designs are classic and that a trend stays for years and years.

Calculating the CPW

This is to encourage fashion lovers to stop buying cheap fast-fashion whose lifecycle is a detriment to our local designers, our environmental resources and our inner happiness in the long run. With Instagram and other Apps that perpetuate the psychology of needing more or using material as a currency to be accepted in society, or the endless ads on our Smartphones displaying the latest trends of the coming seasons that we absolutely do not need. Knowing about CPW helps you cultivate discipline in making your fashion choices, and should always be taken into consideration before buying an outfit.

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